Tuesday, March 16, 2010

A Revision: http://goo.gl/2COy

So i found this article by this dude who seems to be a graphic-designer cum creative director in the fast moving consumer goods (FMCG) market, and he wrote this article below about...the title should be, "Despair". it was featured on Adbusters.org, 8 march 2010. I commented underneath as Le Choc; french, (ergo really classy)

[[this is me]]

"Design is increasingly defined commercially. Not just because the most creative minds of our generation are devoting their talents to shifting consumer goods from shelves but in the very way we design.[[i disagree, the most creative talents are devoting themselves to business that bares little fruit for society]] We are led to believe that we simply cannot design without the latest proprietary software, which is packaged and marketed with brand identities more closely aligned with religious visions or Platonic ideals than with the properties it possesses.[[ i disagree again - products should be romantic and cultivate a truly deep relationship with its consumer. everything else is waste, ala excess]] The filters and tools of the dominant software have seemingly eclipsed ideas, creative visions, radically simple aesthetics and spontaneous, free, entirely original visual concepts. Keyboards and shortcuts have replaced the mind and soul of the designer. Without the latest software, expensive versions of which are released at regular intervals, we would not be able to design. Without the plug-ins, updates and add-ons, we would be left behind. [[ reflects a view that design is simply a fulfillment of a need, notwithstanding it should also be the creation of a new experience entirely]]

We’ve become so addicted to the agility and speed that these ever-improving tools have given us that – like a juiced-up athlete – we’ve lost our confidence.[[this is the despair. recognise it. keep it away from your mirror image]] We’ve forgotten who we are and what we used to achieve without half the aid we now rely on.

It’s not just the content we’re designing: many of us know deep down that we are part of the problem, the fuel in the engine of consumer capitalism. It’s the way we now design that traps us. [[this is called evil, stop contributing to aggregate evil]]

Jonty Langley


16, 2010
02:53 am

I understand despair. many comment-makers do not recognize it. it feels like you have nothing, and there is no reason to do anything except light a cigarette, running screaming naked in the street, looking for an apt place to kill yourself. the statement above reminds me that i seek death by cop. all these closed briefs, cubicle and terminal environments in multi-nationals to fullfil a work-role in the roll - of course this causes despair.
build wings out of post-its and office supplies, break the window with an ergo-chair, and leave your work! be free, drunk, and poor; alone with your ideas...
— Le Choc


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